After 15 years: ISA signed with Arena to replace Speedo

The Israeli Swimming Association, which was sponsored for 15 years by Speedo, has announced that they have signed a four ear agreement with Arena. Davidson: "We are happy to join other leading teams"

After 15 years in which the Israeli Swimming Association (ISA) was sponsored and adopted by Speedo, the company announced last week the signing of a new agreement with rival ARENA for a period of four years.

"Arena, owned by the MGS Group, invests considerable efforts in the research and development of advanced swimming products and has decided to adopt the Israel and the Israel National Teams as part of a long-term strategic vision," the ISA said in a statement.

The chairman of the swimming association, Simon Davidson, said: "I am very happy about the cooperation that has been created between the Israeli swimming teams, the swimming association and a leading international brand Arena. The Israeli team is now joining a long list of leading international teams such as the United States, Italy, Germany, Russia and others that Arena adopts and I am sure that this is just the beginning of our cooperation " Source: One Join us on Facebook

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