Here's what we can learn from the past.
The coronavirus has plunged the global sporting calendar into disarray. Football fixtures across Europe have now been postponed, including the Euro 2020, English Football League and the English Premier league. Such scenarios remove revenues from gate takings, significantly affect sport media broadcasters and leads to knock-on effects for sponsors and advertisers.
Some estimates suggest the postponement of EURO 2020 will cost UEFA roughly €250-300 million (£230-280 million). There are now also being doubts cast over the 2020 Olympics in Tokyo, despite recent posturing from the International Olympic Committee that the Games will not be postponed.
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